WCM White Papers

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Streamline Workflows by Automating Web Data Extraction
sponsored by Connotate
WHITE PAPER: Monitoring and collecting Web data at high volumes and frequencies can be a complex challenge. Take a look at this white paper to learn about why you should use built-in management support to conquer this obstacle.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Connotate

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover a CMS solution that can automatically detect and deliver your content to any mobile device in a way that is both seamless and properly tailored. Learn how this solution can enable a truly responsive design and maximize the web experience overall.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

e-Spirit AG

True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011

Unica Corporation - An IBM Company

Landing Page Optimization: Best Practices to Lift Conversion
sponsored by WebTrends
WHITE PAPER: Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.
Posted: 11 Apr 2013 | Published: 31 Jan 2013

WebTrends

The Great Firewall of China? How to address the specific challenges of reaching China with your website
sponsored by CDNetworks
WHITE PAPER: This valuable guide explores the challenges of reaching China with your website and offers tips to help you successfully build a customer base in this emerging market. Also inside, find the answers to frequently asked questions regarding licensing.
Posted: 22 Jul 2013 | Published: 22 Jul 2013

CDNetworks

Thumbs Up! Customer Engagement for a New Generation A Benchmark Study of the Impact of Social Media on Customer Service
sponsored by DMG Consulting
WHITE PAPER: This paper reviews a study of the impact of social media on customer service and how to plan and implement social media for maximum effectiveness within your business.
Posted: 16 May 2012 | Published: 01 Nov 2011

DMG Consulting

Acting Locally, Succeeding Globally
sponsored by OpenText
WHITE PAPER: In this white paper, learn more about the importance of localization, the challenges and benefits of deploying multilingual content, and the tools you'll need to improve your web experience management (WEM) strategy on a global scale.
Posted: 02 May 2014 | Published: 31 Mar 2014

OpenText

Online Testing for Site Optimization: 101
sponsored by WebTrends
WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo

Responsive Design
sponsored by OpenText
WHITE PAPER: In this resource, explore how "responsive web design" can help you provide customers with more compelling, contextual, and consistent experiences with your web site. Learn how you can control a single site that caters to all device platforms, making it simpler, faster, and easier to make every site visit a pleasant one.
Posted: 27 Aug 2013 | Published: 30 Jun 2013

OpenText